47 HOWARD STREET, SOHO, NEW YORK CITY
A Soho Loft Where Art and Design Tell a Story
47 HOWARD STREET, SOHO, NEW YORK CITY
A Soho Loft Where Art and Design Tell a Story
The Selects Gallery partnered with Interior Design firm The.Way.We.Live to curate the photography for an exceptional Soho loft, that captures everything that has made New York loft living iconic. Located within a landmark 1892 cast-iron building designed by architect William H. Hume in the historic SoHo-Cast Iron Historic District, the 3,000-square-foot home combines soaring 15-foot ceilings, dramatic skylights, and a beautifully preserved historic copper elevator. The result is a space that feels both quintessentially New York and remarkably timeless.
As Marina, founder of The.Way.We.Live, explains: "The goal was to create an environment that felt instinctive and personal; where art and design came together in ways that gave context, and invited the buyer to imagine their own life within this unique home.” Photography plays a central role in shaping that narrative.
For the dining room, the true connector of the loft, and the adjacent open kitchen, we selected works from Drivebys by Brian Bowen Smith.
Created during a road trip through the American West, Drivebys captures a country in a suspended moment by the pandemic. Photographed from Bowen Smith’s vintage Ford pickup truck, the series uses the truck window as a recurring frame.
In the dining room, Empire Twin Theaters captures the façade of a small-town cinema, a reminder of American public life at a time when gathering places had gone quiet. The McClintock Boys brings a very different energy: two boys leaning into the frame with a boldness that feels spontaneous and unfiltered. Untitled 108 shows a night street with illuminated storefronts and reflections across the hood of the truck, turning the road itself into the subject.
In the kitchen, Cowboy extends the series with one of its most iconic images. Seen through the rear window of the truck, a rider crosses the open landscape. The image brings together two symbols of the American West, the horse and the automobile.
In the primary bedroom, we selected two photographs by Norman Parkinson featuring Jerry Hall. These works carry their own historical weight. Made in the 1970s, they belong to a moment when fashion photography was expanding beyond the studio and becoming more international, cinematic, and culturally charged. Parkinson’s images of Hall for British Vogue work during the Cold War era, are not just glamorous. They capture fashion entering history, travel, politics, and the larger world.
Both bodies of work speak to movement, borders, travel, image-making, and the way photography records moments of uncertainty with beauty and force. That dialogue felt especially right for this Soho loft: a historic New York space where American identity, European references, fashion, art, and urban reinvention naturally meet.
Together, these works demonstrate how collectible photography can do more than decorate a space. It creates atmosphere, establishes a point of view, and helps transform a residence into a home with a distinct identity. At The Selects Gallery, we believe the most successful interiors are not simply designed; they are curated, with art serving as the thread that connects architecture, furnishings, and personal expression.